Diesel News

Web Design, Link Building not Stink Building

Tuesday, July 20, 2010

Ok, watch this! I’m going to bold some of the following words to make a point. You’ve probably seen sentences like this across many pages on the internet:

Full Service Creative Media Agency, Happy Valley offers the best SEO and SEM service in all of Oregon.

Well those are keywords. They help search engines to know which information to return when someone is looking for, well for example, a Portland Web Designer See what I did there? Right! The search engines, namely Google, rank pages on unique content and basically websites that don’t overdo it with keyword stuffing.

Now that you have your website up and running, I wanted to let you know a few ways to get some more exposure. A good way to get more hits to your website that you can do on your own is to populate your site with interesting, unique and updated content. Now, some will do that with a daily blog, others will do it with informative articles. You’ve probably heard of or seen websites doing this, but why? There are two good reasons, Google page ratings and links.

If you have several other sites linking back to your articles and blogs then that gives your site more face space on the search engines. It gives your website more exposure because each of those other websites that are linking back to you not only appear in a Google search of your topic, but also allows visitors to their sites a doorway to yours.

Updated, unique content on your website gives you higher rankings on Google, because as Google crawls through the internet it ranks this material based on some criteria. That means that your site will start moving up to the first page of Google naturally, because your site is considered an expert on the topic that your unique blog or articles present.

Now, you could write articles all day or you could hire someone to do that for you. It’s not unheard of and this is why – you don’t have all day to write articles! You have a business to run and what a lot of your competitors do is they hire people to do their marketing for them. A Portland Web Design and Programming team, like Diesel Web Productions can help you with your SEO and SEM service needs. A fun way to provide some of your own marketing is through a blog. Consider setting one up, make sure to maintain it on at least a weekly basis, and try to make connections to your business. If you are a baker and you are blogging about cars, it might be fun, but it really isn’t bringing the most from your target market. So, try it out. Set yourself up with a blog for your business or place for news articles on your website and watch as your SEO works for you.

Disclaimer: The opinions expressed herein are my own personal opinions and do not represent anyone other than myself. All material is copywritten and cannot be reprinted or copied without the owner's consent.

Michael Whitlatch

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